Services - Ruby

Fractional, hands-on marketing support

Need marketing support but not ready to hire? With our fractional package, you can access the same expertise as multi-billion dollar tech companies like Remote.com & engineering orgs like Ruby Central.

Founder Rhiannon Payne will become an integral part of your team. She'll help you build the proper foundation to scale, align your product and messaging, and produce exceptional content and marketing assets that will fuel your growth. This is our most popular offer with limited availability. Starting at $5K/mo. with a 90 day commitment (RubyConf attendees get 25% off the first 3 months!)

Content marketing retainer (content when you need it)

Stress-free, high-impact content with quick turnarounds, crafted in your brand voice and tailored for your audience.

Get high-quality content on demand, from blogs and landing pages to technical writing, long-form guides, and social posts. You can request content when you need it or stick to a consistent schedule—perfect for businesses not ready to hire in-house or seeking extra support to fuel their growth. You'll work directly with founder Rhiannon Payne, who will ensure that every piece exceeds your standards. Starting at $2.5K/mo. with a 90 day commitment (RubyConf attendees get 15% off the first 3 months!)

Messaging, visual branding, & website launch package

Is your brand messaging, visual identity, or website holding you back from reaching your sales or investment goals?

Let us refresh your brand or build it from the ground up! Our strategic, product marketing approach starts with gaining insights into your ideal clients/users and competitive landscape. Then, we craft compelling, conversion-driven messaging for your landing page and other assets, followed by stunning visuals and full website development. Starting at $12K (15% off for RubyConf attendees!)

Go-to-market launch package (early stage)

Do you need "the works" to get your product to market? Let us handle it so you can enjoy a seamless and worry-free launch.

This package includes everything you need to make waves, starting at $30K (15% off for RubyConf attendees!) Need more or less? We can provide a custom quote based on our ad hoc services.

Product Marketing

Messaging & positioning frameworks
Competitive analysis
User & buyer personas
Product roadmap & messaging alignment
Go-to-market campaign planning
User interviews
Customer stories
Product demo / launch videos

Content & Creative

Content marketing strategy (including distribution)
Web copy
Blog writing
Email & newsletter copy
Whitepaper writing & PDF design
Research reports
Ebook writing, design & distribution support
Technical writing & documentation
Social media content & management
Translation & localization (available in multiple languages)
Accessibility audits/assurance
Event planning
Visual branding packages
Logo design
Custom illustrations
Videos for social media

Growth Assets

Landing pages and full websites (end-to-end including copy, design & development)
Investor pitch decks
Interactive lead gen tools
Apps (web & mobile, including full design & development)

Consulting

General product marketing & content marketing audit (with Rhiannon Payne)
Remote/distributed team building & operational consulting (with Rhiannon Payne)
Technical/AI product consulting (with Justin Bowen)
VC fundraising consulting (with Justin & Rhiannon)

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Meet Our Team

Founded in 2017, Sea Foam Media is a boutique agency based in San Francisco, CA, with a team of remote writers, designers, and engineers worldwide. Our founders are the lead creators and advisors on all projects. When you work with us, we build a true partnership.

Rhiannon Payne

Founder, Product Marketer & Writer

Rhiannon Payne, based in San Francisco, CA, is a product marketer and author with over a decade of experience working with SaaS businesses. She has managed product marketing efforts at multi-billion dollar companies such as Remote, led the development of software for the Ritz-Carlton and Grand Hyatt hotels, spoken about emerging tech at venues such as the United Nations (WSIS Forum 2019), created content that has driven millions of dollars in revenue, and helped early-stage companies bring their ideas to market. In 2020, Rhiannon published The Remote Work Era, a transformative book about seizing opportunities in the new age of work. She is also producing an upcoming podcast about tech and the future of living.

JUSTIN BOWEN

Co-founder & Tech/AI Advisor

Justin Bowen is an engineer and consultant with over 15 years of experience building with Ruby & Rails. Since 2015, Justin has specialized in applied AI with real-world impact, including working with Stanford Healthcare to deploy computer vision in operating rooms and Cargill Animal Nutrition to monitor the health of animals on farms. Justin is currently focused on the development of ActiveAgents.ai, a comprehensive AI framework for Rails. He also does tech due diligence for VCs during high-value acquisitions, mergers, and funding rounds ($100M+). At Sea Foam Media, he supports clients with technical advisory in alignment with their go-to-market plans, as well as AI consulting and fundraising consulting.

Sea Foam Media ❤️ RubyConf